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Good Parking Business Intelligence Parking Lot Will Become A Shopping Mall Standard
Nov 04, 2013

As cities continue to rise in shopping malls, competition is fiercer and fiercer. Fight pieces, fight brands, fight services ...... but also add one - spelling parking. According to a report by RET RuiDe China Commercial Real Estate Research Center, the number of parking spaces in 42 shopping centers observed in shopping centers reached 586,000, and the parking area accounted for almost 30% of the total floor area of shopping malls. Visible, more and more commercial real estate operators have realized the importance of parking.

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Nevertheless, the actual performance of many shopping center parking is still not satisfactory. Search some microblogging readily, there is no lack of a large number of car parks given to certain shopping centers, "bad review." Some parking spaces with too few vehicles, leading to the car came to shopping customers can not stop; some parking planning and design is unreasonable, very "test car technology"; there are parking lot inefficient, prone to the venue Congestion, the same for the owner of the light.

Obviously, just enough parking space can not meet the needs of customers, parking access is convenient, efficient, service is humanized, but also greatly affect the customer parking experience. Based on this, smart parking lots with superior performance in terms of traffic efficiency and service level will undoubtedly become "standard" shopping centers and help shopping centers improve service quality and competitiveness.

The superiority of a smart parking system begins with its comprehensive optimization of parking processes with high technology to bring about an overall increase in parking efficiency and parking experience.

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In fact, the smart parking platform also possesses such functions as big data analysis, member management and precision marketing, which gives the shopping mall parking lot more capacity and value than the original parking function. For example, the system can analyze consumer characteristics, create crowd portraits, help shopping centers to carry out more accurate marketing, push information and coupons to owners, drain shopping malls, open shopping malls and merchant member systems and provide more accurate member services Wait. Relying on the smart parking system, the future mall parking lot will become an important data accumulation and application of conversion sites, tap a richer business value, and this is a major development trend of the parking industry in the future.

The Shaanxi Yiyuan Traffic Technology Engineering Co.Ltd. 

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  • Shaanxi Yiyuan Traffic Technology Engineering Co.,Ltd

    Tel: +86-29-88270591

    E-mail: sxyyjt@sx-yyjt.com

    QQ: 1829090767

    Zip: 710065

    Address: No.5, Production Road, West Thermal Power Plant, West Section Of Hongguang Road, Weiyang District, Xi'an, Shaanxi, China


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